Kouris partners with ValueForm to tailor its shopping experience.
Kouris is partnering with ValueForm on a multi-phase rollout to transform its digital shopping experience. Together, the teams are undertaking a full redesign of Kouris’ e-commerce platform, focused on enhancing customer experience and driving measurable improvements in conversion.
By blending ValueForm’s expertise in product strategy, systems design, and data-driven optimization with Kouris’ elevated taste and brand vision, the partnership is crafting a shopping experience as refined and intentional as the pieces themselves.
“This isn’t just a fresh coat of paint,” said Christopher Pross, our Managing Partner. “We’re rebuilding the entire purchase journey. From product discovery and navigation to building confidence before checkout. Everything is on the table if it delivers business results.”
We’re rebuilding the entire purchase journey. From product discovery and navigation to building confidence before checkout. Everything is on the table.Christopher Pross Managing Partner, ValueForm
Rooted deeply in Arabic heritage and embodying cultural pride, Kouris is reimagining its digital presence not just as a sales channel, but as a storytelling platform that brings its brand narrative to life and fosters meaningful connections through clothing.
“We’ve always been thoughtful about our clothes. Now it's time for the shopping experience to reflect that same standard.” Said Jackie Essis, Founder and Creative Director of Kouris. “Working with ValueForm has brought new clarity and discipline to how we use our brand to create an experience that people love and that drives conversion.”
Working with ValueForm has brought new clarity and discipline to how we use our brand to create an experience that people love and that drives conversion.Jackie Essis Founder & Creative Director, Kouris
As Kouris’ experience design partner for the redesign, ValueForm is responsible for:
- Frontend Development: Optimizing the site’s architecture and codebase to deliver lightning-fast load times and smooth performance across devices.
- Content Strategy: Elevating content to work harder by clearly conveying materials, fit, craftsmanship, and brand story to empower informed purchasing decisions.
- UX Design: Crafting a frictionless, intuitive shopping experience that delights customers and maximizes conversion.