Goof Sports teams up with ValueForm to give sports bettors an edge.
Goof Sports has chosen ValueForm to support its mission of giving sports bettors an edge to beat the house. With business outcomes aligned with its users, Goof stands out in an industry where many companies focus on ads, data collection, or upselling unwanted products.
The collaboration is a strategic play for Goof as it seeks to elevate its platform and stand out in an increasingly crowded market. With new players entering as regulations loosen and established giants in gaming and sports strengthen their positions, bettors now expect faster, smarter, and more intuitive experiences. ValueForm’s expertise will help Goof refine its digital services, and optimize its omnichannel customer experience.
“We’re thrilled to partner with Goof Sports at such a pivotal moment in their growth,” said Christopher Pross, our Managing Partner. “Our systems design expertise allows us to immediately spot the interdependencies between purpose, product, and promotion creating a unified Goof ecosystem."
Our systems design expertise allows us to immediately spot the interdependencies between purpose, product, and promotion creating a unified Goof ecosystem.Christopher Pross, Managing Partner, ValueForm
ValueForm’s responsibilities include:
- Purpose: Develop Goof's experience architecture to highlight its core product value and clarify the brand's intent.
- Product: Design clear, data-rich tools that give bettors an edge while making their experience enjoyable.
- Promotion Develop hyper-sharable brand moments that build genuine connections with bettors while driving engagement and conversion.
“We chose ValueForm for their thoughtfulness. They see experience, interface, and virality as interconnected parts of the same problem. Their work directly contributes to us crushing it.” said Frank Gu, Founder and CEO of Goof Sports.
They see experience, interface, and marketing as interconnected parts of the same problem. Their work directly contributes to us crushing it.Frank Gu, Founder & CEO, Goof Sports